Website leads with their source in your CRM: HubSpot, Pipedrive, Brevo, Salesforce or webhook

Without its source, a lead is worth half as much

The CRM has the name, the email and the message. What is missing is the most important question for marketing: did the enquiry come from a Google ad, from Instagram or from normal search? Without it, you cannot tell which advertising brings in customers.

How the handover works

After a form has been submitted successfully, Tag Manager sends the fields and the campaign data to the Trackum service, which forwards them to your destination. The CRM keys stay on the server, not on the website.

• Source, medium and campaign from the UTM parameters
• Click IDs from Google, Meta, Microsoft, TikTok and LinkedIn
• Landing page and referring page
• First and last touch kept separately

→ Cookie banner with Consent Mode v2: compliant, with no monthly licence

What arrives in the CRM

In HubSpot, we create properties whose names start with trackum_. In Pipedrive, person fields such as "Trackum Quelle" and "Trackum Kampagne" are created. With Brevo, contacts can also go into a list, and in Salesforce they arrive as leads. With a webhook, you get everything as JSON.

Data protection

Campaign data is only collected after marketing consent. The enquiry itself is not stored permanently, only forwarded. A data processing agreement covers the processing.

→ Setting up Google Consent Mode v2 correctly: no warning in Tag Assistant

Cost

Setup costs a one-off 150 euros, running it costs 19 euros per month.