How our articles are made
To be upfront: our blog articles are written by AI. But nothing is published unless it has passed a second, separate review. This page explains how that works and who is responsible.
Who is behind it?
Trackum is a service of ARAVILO (Dominik Koller), Innsbruck, Austria. ARAVILO is responsible for the content; full details are in the legal notice (in German). Trackum sets up tracking for websites: Google Tag Manager, Google Analytics 4, Consent Mode v2, Google Ads, Meta and other ad platforms.
Why does the blog exist?
Marketers and website owners keep running into the same questions: why does Google Ads not count conversions, what must a cookie banner do, how does the source of a lead get into the CRM? The blog answers these questions so you can solve them yourself. If you would rather hand it over, every article ends with a short note about Trackum.
How do we choose topics?
We start from real search demand in Google Keyword Planner, analysed per country and language, and from the questions our customers ask. For each country we also look at local topics, such as national privacy law and guidance from the data protection authority.
How is an article written?
The first draft is written by the language model Claude by Anthropic, following fixed rules: answer first, concrete steps, only verified facts, no invented numbers, no competitor names, and statements about Trackum only as they appear on our pricing and process pages. Photos come from Unsplash and credit the photographer.
How is it reviewed?
Every article goes through its own review before publication, also with Claude but separate from the writing: facts are checked against official sources (Google, Meta and Microsoft help pages, legal texts, data protection authorities), every cited source is opened, and anything unverified is removed or phrased more carefully. Only then does the article carry the note "AI-assisted review on …" and go live. Nothing without that note is published.
How are translations made?
A local language model produces the first translation. Claude then reviews every translation line by line against the German original: same meaning, natural language, and the technical terms used in that country. Translations that fall short are discarded and redone. Where the local model is not good enough for a language, we do not publish translations in it.
What if something is wrong?
Tracking tools change often. Every article shows when it was last reviewed. If you spot a mistake, write to office@aravilo.com. We check the report and correct the article. Our articles are not legal advice.