Trackum blog: tracking, consent and dashboards
How Trackum works: cookie banner, Consent Mode v2, dashboards, CRM handover and offline conversions, explained clearly.
FeaturesCookie banner with Consent Mode v2: compliant, with no monthly licence
Reject on the first layer, settings per purpose, Consent Mode v2 with every consent type and a record of each choice. No monthly licence.
FeaturesSetting up Google Consent Mode v2 correctly: no warning in Tag Assistant
The most common warning in Tag Assistant says a tag read consent before a default was set. How to avoid it, and what else matters.
FeaturesMarketing dashboard with GA4 and Google Ads: every number on one page
Visitors, leads, orders, ad spend and ROAS per campaign on one page, compared with the previous period. One link, nothing to set up.
FeaturesRevenue from your CRM, shop and ERP in one dashboard: HubSpot, Shopify, Odoo and more
Google Analytics only sees what happens on the website. Orders by phone or email are missing. With a data connection, the real revenue from your system appears in the dashboard.
FeaturesWebsite leads with their source in your CRM: HubSpot, Pipedrive, Brevo, Salesforce or webhook
Where did the lead come from? The CRM handover writes source, campaign and click ID into the CRM with every enquiry, without a form plugin.
FeaturesOffline conversions: report sales from your CRM to Google Ads and Meta
Google Ads and Meta learn from what you report to them. If they only get form fills, they optimise for form fills. With offline conversions, they optimise for sales.
FeaturesSaving UTM parameters and gclid in forms: so no campaign gets lost
A visitor arrives from an ad, clicks through three pages and then submits the form. By then, the UTM parameters have long gone from the address. This is how they are kept.
FeaturesCookie scanner with a cookie table for your privacy policy that stays up to date
Most cookie tables are out of date almost as soon as they go online. This one stays current, because it is checked regularly and updates itself.
FeaturesTracking audit for GA4, Google Ads and Tag Manager: what is really measured
Duplicate page views, tags before consent, missing conversions: an audit shows what your tracking really does, and what needs doing.
FeaturesSetting up Google Ads conversion tracking without hunting for conversion IDs and labels
Conversion ID, label, conversion linker, consent: Google Ads tracking needs many parts. Trackum takes care of the legwork.
GuideHow to Calculate Conversion Rate: Formula, Examples, Pitfalls
Conversion rate shows how many visits lead to a goal. Here you will find the formula, worked examples and the mistakes that make the number useless.
GuideConsent Management Platform (CMP): What It Must Do
A CMP asks for consent, stores it, proves it, and passes it to Google and other services. Here is what to check when choosing one.
GuideGA4 No Data: Causes and a Step-by-Step Check
Empty reports in Google Analytics 4 usually stem from a few common causes. Use this checklist to find the issue in minutes, without guessing.
GuideGA4 pricing: is GA4 free, and when is Analytics 360 worth it?
The standard version of GA4 costs nothing. Analytics 360 is a paid upgrade with higher limits and is sold through Google sales or partners. Most firms never need it.
GuideGoogle Ads call tracking: count phone calls as conversions
Phone calls are the main lead source for many trades and service firms. Google Ads offers four ways to count them. Here is which one fits and how to test it.
GuideCookie law in Ireland: what the DPC expects from your banner
Irish sites need consent for analytics and marketing cookies. The DPC guidance sets clear rules for the reject option, pre-ticked boxes and how long consent lasts.
GuideMagento 2 GA4: set up Google Analytics 4 in your shop
Magento 2 can send data to GA4 in two ways: the built-in module or Google Tag Manager with a dataLayer. Here is how to choose, set it up and check the purchase event.
GuideUK cookie law: PECR, the ICO and analytics without consent
PECR still needs consent for most cookies. New exceptions now cover some analytics and preferences, but never advertising. Here is how to apply them.
GuideCookie Banner Load Time: How It Slows Your Site
Many cookie banners load scripts, language files and vendor lists from third-party servers. Here is how to measure what that costs your site and how to do it leaner.