Trackum blog: tracking, consent and dashboards
How Trackum works: cookie banner, Consent Mode v2, dashboards, CRM handover and offline conversions, explained clearly.
FeaturesCookie banner with Consent Mode v2: compliant, with no monthly license
Reject on the first layer, settings per purpose, Consent Mode v2 with every consent type and a record of each choice. No monthly license.
FeaturesSetting up Google Consent Mode v2 correctly: no warning in Tag Assistant
The most common warning in Tag Assistant says a tag read consent before a default was set. How to avoid it, and what else matters.
FeaturesMarketing dashboard with GA4 and Google Ads: every number on one page
Visitors, leads, orders, ad spend and ROAS per campaign on one page, compared with the previous period. One link, nothing to set up.
FeaturesRevenue from your CRM, shop and ERP in one dashboard: HubSpot, Shopify, Odoo and more
Google Analytics only sees what happens on the website. Orders by phone or email are missing. With a data connection, the real revenue from your system appears in the dashboard.
FeaturesWebsite leads with their source in your CRM: HubSpot, Pipedrive, Brevo, Salesforce or webhook
Where did the lead come from? The CRM handover writes source, campaign and click ID into the CRM with every inquiry, without a form plugin.
FeaturesOffline conversions: report sales from your CRM to Google Ads and Meta
Google Ads and Meta learn from what you report to them. If they only get form fills, they optimize for form fills. With offline conversions, they optimize for sales.
FeaturesSaving UTM parameters and gclid in forms: so no campaign gets lost
A visitor arrives from an ad, clicks through three pages and then submits the form. By then, the UTM parameters have long gone from the address. This is how they are kept.
FeaturesCookie scanner with a cookie table for your privacy policy that stays up to date
Most cookie tables are out of date almost as soon as they go online. This one stays current, because it is checked regularly and updates itself.
FeaturesTracking audit for GA4, Google Ads and Tag Manager: what is really measured
Duplicate page views, tags before consent, missing conversions: an audit shows what your tracking really does, and what needs doing.
FeaturesSetting up Google Ads conversion tracking without hunting for conversion IDs and labels
Conversion ID, label, conversion linker, consent: Google Ads tracking needs many parts. Trackum takes care of the legwork.
GuideHow to Calculate Conversion Rate: Formula, Examples, Pitfalls
Conversion rate shows how many visits lead to a goal. Here you will find the formula, worked examples and the mistakes that make the number useless.
GuideCCPA compliance for website tracking: pixels, GA4 and opt-outs
Under the CCPA and CPRA, ad pixels can count as selling or sharing data. Here is what the opt-out has to do and how tags in Google Tag Manager should react to it.
GuideGlobal Privacy Control: how to honor the GPC signal on your site
The GPC signal is a browser opt-out that California, Colorado and other states treat as a valid request. Here is how to detect it and make your marketing tags follow it.
GuidePIPEDA and website tracking: cookies, pixels and consent
PIPEDA lets Canadian sites use opt-out consent for some ad tracking, but only under clear conditions. Here is what they are and how to build them into your tag setup.
GuideQuebec Law 25 and website tracking: cookies, pixels, consent
Quebec Law 25 changed the rules for cookies and pixels. Tracking that identifies, locates or profiles visitors must stay off until they turn it on. Here is what that means in practice.
GuideState privacy laws and ad tracking: one setup for every state
Beyond California, a growing number of states give visitors the right to opt out of targeted advertising. Here is what they have in common and how to build one setup for all of them.
GuideWhat Is a CMP? What a Consent Management Platform Must Do
A CMP asks for consent, stores it, proves it and passes it to Google and other services. Here is what to look for when choosing one.