Tracking audit for GA4, Google Ads and Tag Manager: what is really measured
Duplicate page views, tags before consent, missing conversions: an audit shows what your tracking really does, and what needs doing.
When an audit is worth it
The numbers in Google Analytics do not match your inquiries, Google Ads reports fewer conversions than it used to, or nobody remembers what the tags in the container are for. That is the point where an outside view pays off.
What we check
- Before consent: does anything load that may only load after consent?
- After consent: do page views, events and conversions arrive exactly once?
- Consent Mode: are all types set correctly, are there warnings?
- Tag Manager: duplicate, orphaned or outdated tags, triggers and variables
- Google Ads and Meta: conversion actions and pixels
→ Cookie banner with Consent Mode v2: compliant, with no monthly license
How we check
The check runs in a real browser on your website, just as a visitor sees it. We record which requests go to Google, Meta and other providers, once without consent and once with it. If you give us access, we also look inside the container.
The report
You get a report with a private link, clear and free of jargon. Every finding is explained, and each one says whether your order fixes it.
→ Setting up Google Consent Mode v2 correctly: no warning in Tag Assistant
Cost
At Trackum, the free check costs nothing. If it finds errors, the repair fixes all findings for 79 euros.
Frequently asked questions
What is checked?
What loads and is sent before and after consent, whether events and conversions arrive, whether Consent Mode works correctly and what is duplicated or outdated in Tag Manager.
What do I get at the end?
A report with a private link. Every finding is explained there, with a note on whether your order fixes it.
How much does the audit cost?
At Trackum, the free check costs nothing. If it finds errors, the repair fixes all findings for 79 euros.
Read more
FeaturesCookie banner with Consent Mode v2: compliant, with no monthly license
Reject on the first layer, settings per purpose, Consent Mode v2 with every consent type and a record of each choice. No monthly license.
FeaturesSetting up Google Consent Mode v2 correctly: no warning in Tag Assistant
The most common warning in Tag Assistant says a tag read consent before a default was set. How to avoid it, and what else matters.
FeaturesMarketing dashboard with GA4 and Google Ads: every number on one page
Visitors, leads, orders, ad spend and ROAS per campaign on one page, compared with the previous period. One link, nothing to set up.
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Google Analytics only sees what happens on the website. Orders by phone or email are missing. With a data connection, the real revenue from your system appears in the dashboard.
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Where did the lead come from? The CRM handover writes source, campaign and click ID into the CRM with every inquiry, without a form plugin.
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Google Ads and Meta learn from what you report to them. If they only get form fills, they optimize for form fills. With offline conversions, they optimize for sales.